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Role: Game Designer

A reimagined shopping experience

A web-based YETI virtual reality story world where customers are able to play with products while exploring various locations. 


Fall 2020

Project Demo Video

YETI: Into the Outdoors brings the outdoors to you!

  • With a Virtual Park Ranger guiding the customer, the customer transforms into a player and purchaser through our five step experiment. 


  • The customer is given the agency to choose a world, enter, explore, and test products through interacting with YETI products through opportunities to:
    • An up, close, and personal view or
    • An embedded game, generating excitement in the customer. 

Content Bible

    Team:

    Creative Director: Jackson Cobb; Developer: Ansley Marquadt; Taylor King: Interactive Writer ; Daniela Quesada: Multimedia Artist; Thi Le: Multimedia Artist 

    Back to Client Projects

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